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GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign
For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.
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NRF: Valentine’s Day total spending to hit $17.6 billion
Washington, D.C. -- Consumers are set to put out all the stops this Valentine’s Day, with the average person shelling out $126.03, up 8.5% over last year, according to NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, conducted by BIGinsight. Total spending is expected to reach $17.6 billion.
