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Target firing on all cylinders for the holidays
MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.
“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”
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NRF survey details holiday spending plans
Washington, D.C. -- Most consumers will take a conservative approach with their holiday gift-giving budgets, according to NRF’s holiday consumer spending survey conducted by BIGinsight. The average holiday shopper will spend $749.51 on gifts, décor, greeting cards and more, up slightly from the $740.57 they spent last year. NRF forecasts that holiday sales will increase 4.1% to $586.1 billion.