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Experian Hitwise finds visits to the top 500 sites up 13% on Black Friday
New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.
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Holiday off to positive start as retailers gear up for Cyber Monday
New York - The holiday shopping season got off to a positive if unspectacular start, according to preliminary results from the Black Friday weekend. The number of people who shopped at stores and online between Thursday and Sunday was up 8.7% to 212 million shoppers, according to a National Retail Federation survey of 4,306 shoppers conducted by BIGresearch. The total amount spent during the four-day weekend reached an estimated $45 billion, with the average spending rising 6.4% to $365.34, the survey showed.