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Deloitte: 60% of Americans will shop over Thanksgiving weekend
New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.
Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey
The survey also indicates:
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Sears Holdings seeks online success with digital decision
Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.
For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.