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Market Track: December 2012
In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.
Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.
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Online sales boost Urban’s outlook
PHILADELPHIA — Urban Outfitters Inc. said its same-stores sales for the holiday season rose 9%, including its direct-to-consumer business. Excluding that unit, same-store sales fell 1%.
Total company net sales for November and December increased 15% to $666 million.
Among Urban Outfitters’ brands, comparable sales increased 33% at Free People, 10% at Urban Outfitters and 5% at Anthropologie. Direct-to-consumer net sales increased by 38% for the period and wholesale segment net sales increased 21%.
