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Bon-Ton looks to e-commerce as it heads into holiday
Bon-Ton is looking ahead to the holiday selling season, and focusing its marketing efforts on driving shoppers not only to stores but also to its e-commerce site.
The company saw comparable store sales for the third quarter decrease 2.8%. But the company was able to narrow its loss to $0.9 million, or $0.05 per diluted share, from $10.1 million, or $0.55 per diluted share, for the third quarter of fiscal 2012.
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Shoppers will spend half their holiday budget during Thanksgiving sales
Washington, D.C. -- More than 60% of consumers will start holiday shopping on Black Friday and most will spend more than 50% of their holiday budget over the Thanksgiving weekend, according to research by the Georgetown Institute for Consumer Research, sponsored by KPMG.