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IBM: Online retailers rely on mobile traffic, iOS devices
Armonk, N.Y. – Online sales on Monday, Nov. 26 were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.
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comScore: Online holiday spending off to solid start
Reston, Va. -- For the holiday season-to-date (Nov. 1 - 24), $18.9 billion has been spent online using desktop computers, up 14% versus the corresponding days last year, according to comScore. Tuesday, November 19 was the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, Nov. 14 and Sunday, Nov. 24 – have also seen at least $900 million in online retail spending.