Winter Holidays

Wayfair not only dominated during Cyber Week — it hit a company high.    The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.   

Cart abandonment is a very real problem during the holiday season, but mobile users are giving up on orders most often.   These details were revealed in an infographic from Barilliance that detailed shopping behavior among 50 million consumers between Nov. 25 and Nov. 28.   

This holiday season shoppers will see many new high-tech and digital advancements in stores, from self-service kiosks and free Wi-Fi to mobile pay and retail apps. In the coming years, shoppers may even find robots helping them face-to-face.  

It seems that cybercriminals never sleep no matter where you are in the world. The Information Commissioners Office released data showing that cyberattacks and breaches nearly doubled from 2015 to 2016 in the U.K.   

Move over Cyber Monday, Cyber Week is the new buzz term.    Cyber Week, comprised of Thanksgiving Eve, Nov. 23 through Cyber Monday, Nov. 28, is attracting more shoppers as they “grow more and more comfortable shopping on their phones and tablets, opening up the timetable for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing.  

Tiffany & Co.’s sterling jewel — its flagship on Manhattan’s Fifth Avenue — is feeling the impact of beefed up security and protests at Trump Tower, which is located next door to the store.     Since the election, Tiffany said its flagship, the retailer’s largest location and a tourist magnet, has seen an “adverse effect” and sales softness” compared with the year before and relative to the company’s other U.S. stores. And it sees no quick fix of the problem. 

Wallets are definitely getting lighter this holiday season, especially as more shoppers use mobile wallets.   Nearly one quarter of consumers (24.2%) currently use mobile wallets, and 48.5% plan to make a gift purchase with their digital wallet this holiday season. Further, more than two thirds (69.6%) of wallet users indicated they would use their mobile wallets even more if more merchants allowed them to pay that way.  

Cyber Monday has made history — again.   With shoppers spending $3.45 billion online on Cyber Monday, Nov. 28, a 12.1% jump year-over-year, sales not only surpassed predictions, but made this the largest Cyber Monday shopping event to date, according to Adobe Digital Insights, which aggregated data from 23 billion visits to retail websites.