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Gift-card sales expected to rise this holiday season
Washington, D.C. -- After going head-to-head with discounted holiday gifts such as luxury cashmere sweaters and appliances last year, gift cards are expected to emerge as winners this holiday season. According to NRF’s 2010 Gift Card Consumer Intentions and Actions survey, conducted by BIGresearch, Americans will spend an average of $145.61 on gift cards, up from $139.91 last year. Total gift-card spending is expected to reach $24.78 billion.