Research Topic

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

Mountain View, Calif. - A report released Tuesday by Intuit Inc. found that small business employment continued to show growth in November, although wages were down and hours worked remained flat.

According to Intuit’s Small Business Employment Index, small business employment grew by 0.24% in November, equating to an annual rate of about 3%. This translates to approximately 49,000 new jobs created nationwide. The Index is based on figures from the country’s smallest businesses that use Intuit Online Payroll.

New York - Online sales on Cyber Monday surged nearly 20% from last year, according to IBM Coremetrics, which tracks shopper behavior on more than 500 e-commerce sites. Many analysts expected Monday's online shopping will tally more than $1 billion for the first time.

New York - Optimism about the U.S. economy grew in November, pushing the latest reading on consumer sentiment to the highest level since June. The Consumer Confidence Index rose to 54.1 in November, up from a negatively revised 49.9 in October, the Conference Board, a New York-based research group that compiles the index, said Tuesday. Economists were expecting the index to increase to 52.

Atlanta - A report released Monday by payment solution provider First Data Corp. found that on Black Friday, card spending growth returned to pre-recession levels.

According to the First Data SpendTrend analysis for Black Friday 2010, which tracks same-store consumer spending via credit, signature debit, PIN debit and EBT cards at U.S. merchant locations, year-over-year same-store dollar volume grew 12.3%.

Transaction growth was 10.1%.

New York City - According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.

Walmart and Apple tied for second, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and L.L. Bean, J.C. Penney, and Macy’s.

New York - The holiday shopping season got off to a positive if unspectacular start, according to preliminary results from the Black Friday weekend.  The number of people who shopped at stores and online between Thursday and Sunday was up 8.7% to 212 million shoppers, according to a National Retail Federation survey of 4,306 shoppers conducted by BIGresearch. The total amount spent during the four-day weekend reached an estimated $45 billion, with the average spending rising 6.4% to $365.34, the survey showed.