Research Topic

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. That’s the takeaway from a study released by Leo Burnett’s marketing services arm, Arc Worldwide .

While holiday sales overall were solid during the season just ended, a real bright spot was online where sales advanced 13% to a record level of nearly $31 billion, according to the online measurement firm comScore. For the 56-day period from Nov. 1 through Dec. 26, comScore data showed consumers turned to the Internet in record numbers, especially on such key days as Thanksgiving, Cyber Monday and the final day of free shipping on Dec.17 when online volumes surged 61% to $942 million.

U.S. consumers spent an estimated $36.4 billion in online purchases during the period Oct. 31 to Dec. 24, according to MasterCard Advisors' SpendingPulse, registering a 15.4% year-over-year increase over the 2009 holiday season.

SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.

Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

GOODLETTSVILLE, Tenn. - Dollar General announced that in addition to opening 625 new stores in fiscal 2011, it intends to create 6,000 new jobs. 

“Bringing our store model of convenience and value to more people in more states is an exciting opportunity for us,” said Rick Dreiling, Dollar General’s chairman and CEO. “We believe the new communities and states we are entering will benefit from the new jobs, shopping choices and dedication to community found at Dollar General.“

Goodlettsville, Tenn. -- Building on its plans to open 625 new stores in fiscal 2011, Dollar General Corp. announced that it will create 6,000 new jobs. The new stores and jobs will be spread among Dollar General’s existing 35-state operating area, as well as three new states: Connecticut, Nevada and New Hampshire.

In addition to 625 new stores, the company plans to remodel or relocate 550 stores.

Amazon and Netflix are the top scorers in terms on online customer satisfaction, according to the sixth annual ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition). Both had a score of 86 on the study’s 100-point scale, with 80 generally considered the threshold for excellence. Here are the study’s top performers:

Reston, Va. -- A record $30.81 billion was spent online for the first 56 days of the November/December 2010 holiday season, marking a 13% increase versus the corresponding days last year, according to comScore. The most recent week (ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17% versus the corresponding week last year.