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IBISWorld: Valentine's Day will drive retail sales
LOS ANGELES — IBISWorld predicted Valentine's Day will boost retail sales in a new report.
The independent market and research firm said that consumers are expected to spend 5.8% more on Valentine’s Day purchases this year than last year, totaling $18.6 billion, or about $125 per person.
Big gains will be seen across all categories. Jewelry is expected to see an 11.3% boost, greeting cards and candy are projected to grow 4.9% and 5.1%, respectively, and clothing and lingerie should see a 3.4% rise.
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Online traffic down, but holiday sales set record
Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week.