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American Express survey: U.S. consumers will spend 13% more for good customer service
New York City -- Americans are placing an even greater premium on quality customer service this year, with 70% willing to spend an average of 13% more with companies they believe provide excellent customer service, according to the American Express Global Customer Service Barometer. This is up from 2010, when 58% said they would spend an average of 9% more for great service.
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Determining low-price leader not so simple
The most recent pricing survey from the equity research team at Credit Suisse shows that Target is either 3.1% more expensive or 1.9% less expensive than Walmart. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.
“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”