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Digital schmigital, FSIs continue to rule coupon world
Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.
FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.
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Liz Claiborne Q2 loss widens, sales beat estimates
New York City -- Liz Claiborne, parent company of Kate Spade and Juicy Couture labels, reported Thursday that its second-quarter loss widened to $89.9 million, from $86.8 million in the year-ago period.
Sales rose to $555.8 million from $536.8 million, beating Wall Street’s anticipated $522.1 million.