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Study rates Starbucks as most socially engaged company
Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.
Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.
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Report confirms strong connection between customer experience, loyalty
NEW YORK — Customer experience is highly correlated to loyalty in both the United States and the United Kingdom, according to a new report by Temkin Group.
According to "The ROI of Customer Experience" study, a $1 billion U.S. company can generate between $141 million and $382 million over three years if it makes a modest improvement in the customer experience it delivers.