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Market Track: July 2012
With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.
JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)
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ECRM: Drought not affecting food prices
SOLON, Ohio — Efficient Collaborative Retail Marketing reported that the current drought conditions have yet to lead to an increase in food prices.
“We predict that the food-at-home index will decline for the month of July [however],” ECRM stated in a release Friday.
For a detailed look at ECRM's predictions on how drought conditions will impact food prices, click here.
