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Survey: Defecting consumers could have been retained
New York -- Although consumers are defecting in growing numbers, the majority say they could have been retained, according to survey results released Wednesday by Accenture.
According to the Accenture Global Consumer Survey, in 2012 one-in-five consumers switched companies they buy from -- including retailers, wireless phone and Internet service -- marking a 5% increase in switching over 2011 levels. However, the survey also found that 85% of consumers say the companies could have done something differently to prevent them from switching.
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U.S. online holiday spending surpasses $21 billion to date
Reston, Va. -- Online holiday spending reached $21.4 billion for first 32 days of the November-December shopping season, up 14% year-over-year, according to comScore.
The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.