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Sales events to make a comeback at J.C. Penney
New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.
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Sweet Valentine's Day sales predicted
LOS ANGELES — Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld.
The report forecasts spending of $134.08 per person, compared with last year's $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.