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Study: 'Showrooming' a lesser threat than once thought
ANN ARBOR, Mich. — In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction, according to a report released Tuesday by ForeSee.
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BDO Survey: Retail CFOs project 3.2% increase in sales in 2013
Chicago -- Extended store hours Thanksgiving weekend promotions were the least successful holiday marketing tactics, according to a survey of retail CFOs by BDO USA. The also report found that, following uneven sales results in December and January, the executives are moderating their expectations for 2013, projecting a 3.2% increase in total store sales, down from last year’s expected 4.5% increase.