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Study: Consumers prefer prepaid, physical cards
Lewisville, Texas – Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.
According to the new “People Prefer Prepaid Rewards” study from Parago, more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more. In addition, two out of three shoppers prefer physical cards over digital cards.
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ICSC brings glad tidings to retailers
The International Council of Shopping Centers (ICSC) is forecasting a 3.4% sales increase for the traditional November-December holiday period from last year — which spells good news for retailers.
ICSC also anticipates that the other two measures of U.S. industry holiday sales — shopping-center inclined sales +3.4%, and chain-store sales +2.0 — will both increase over last year.
