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Retailers’ Facebook pages resonate more with consumers
Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.
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Midwestern U.S. has highest rate of holiday returns
Irvine, Calif. -- Statistics released by The Retail Equation, gathered during the seven days after Christmas, revealed that the Midwest states had the highest rate of returns, when comparing total dollars purchased to total dollars returned and exchanged.