Research Topic

GNC hit the reset button on December 28, 2016, closing its 4,464 U.S. owned and franchised stores for the day as it rolled out a simplified pricing strategy with items priced the same across all channels, a new app, a new rewards program and installed new POS terminals.    Field Agent, a consulting firm that conducts on-location auditing and research, recently sent “agents” to 52 stores to check out the changes. In some good news for struggling GNC, the reviews were mostly positive.     

Target Corp. its updating its experimental concept store in San Francisco, Target Open House, which opened in summer 2015 as a showcase for smart, “connected” home technology.    In a blog on its website, Target said Open House has closed for a significant remodel project. It will reopen to the public on Friday, Feb. 10.  

Retailers’ returns policies are critical factors in consumers' purchasing decisions. But many consumers are far from pleased with their experience.    This was revealed in Voxware’s third biennial report, which highlights why consumers return items purchased online or by phone and how their experiences with the returns process affects their future intentions to shop with retailers.  

Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.   

While results were conservative, holiday digital sales surpassed 2015 figures.  

Initial reports about holiday spending bode well for retailers.   Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.  

Big Lots is looking to attract shoppers with more than deep discounts.   The retailer is working with Big Red Rooster, Columbus, Ohio, and Alloy, Westerville, Ohio, to develop a store of the future, according to a report in The Columbus Dispatch.  

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared: