Consumer Attitudes & Behavior

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends world wide and to create advanced analytical tools to support the business.

NEW YORK -- BrandSpark International, along with Better Homes and Gardens, released the top shopper trends from the third annual Best New Product Award (BNPA) American Shopper Study, which surveyed more than 63,000 Americans.

New York City -- One-third (29% ) of consumers across eight major economies have been victims of credit-card fraud in the past five years, according to the 2010 Global Card Fraud Survey by ACI Worldwide, an international provider of payment systems.

Wells Fargo retail analyst Matt Nemer put several leading retailers to the test this week with an innovative approach to research. According to Barron’s, he went on a $5,000 shopping spree on the websites of some of the largest Internet-only and traditional retailers. He said Amazon.com offered the best shopping experience, and he rated the retailer at outperform. Walmart.com, was said to have higher prices than Amazon’s, but had strong customer service and didn’t showed up as well in searches.

Being supplied by 100% renewable energy sounded like a lofty goal when it was identified as one of Walmart’s top three sustainability priorities in late 2005, but as other retailers have demonstrated, it is an attainable goal.

Those who believe the world is on the brink of collapse may want to head over to Sam’s Club.com where the retailer is offering a one-year emergency food supply kit for $949. The manufacturer, Augason Farms, notes in the product description that large numbers of Americans all over the country are becoming more aware of their need of emergency food storage. The pitch continues, “storing food for your family is one of the most prudent actions you will ever take to protect your loved ones.

The retail consulting and research firm Customer Growth Partners is out with a new report highlighting the fact that department stores gained market share last year for the first time in nearly three decades. According to CGP’s study, department stores’ share of the U.S. retail market rose for the first time since the 1980’s, fueled both by innovation and superior mall anchor execution combined with top-line weakness at the granddaddy of off-mall big-boxes, Walmart’s U.S. division, which is now suffering through almost two years of lagging sales.