Consumer Attitudes & Behavior

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.



 

WASHINGTON — After a surprisingly strong first quarter, consumers have slowed their spending in May, according to the latest report from the National Retail Federation. The NRF reported that May retail sales (excluding automobile, gas stations and restaurants) decreased 0.3%seasonally adjusted from April but increased 4.8% unadjusted year-over-year, marking 23 consecutive months of retail sales growth.

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.

New York -- U.S. retail sales declined in April and May, pulled down by a sharp 2.2% drop in gas stations sales in both months, the Commerce Department said Wednesday.

But excluding volatile gas station sales, retail sales increased only modestly in May and dipped in April.

Total retail sales fell in April to $404.6 billion, slightly below March's record level of $406.2 billion and 21.6% higher than the recession low hit in March 2009.

New York -- A report released Monday by A.T. Kearney showed that Brazil once again first among developing countries for global retail expansion.

A.T. Kearney’s Global Consumer Institute’s 2012 Global Retail Development Index ranks the top 30 developing countries for global retail expansion.

Atlanta -- A report released Monday by First Data Corp. found that same-store consumer spending by credit, signature debit, PIN debit, EPT cards and checks at U.S. retail locations rose 7% year-over-year. April’s growth was 5.7%.

The First Data SpendTrend analysis for the full month of May 2012 showed that, although consumers continued to spend at a healthy clip early in the month, activity did slow as the month progressed. Transaction growth in May held fairly steady at 5.9%.

Total U.S. shopper traffic in retail stores and malls for May 2012

Retailers saw an uptick in foot traffic last month, a welcome change of pace after a slow April. May retail foot traffic increased 1.6% over the previous month. Two holidays in May, Mother’s Day and Memorial Day, drove the increase, but they weren’t enough to outpace the same period last year.