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Tiffany and Coach top luxury E-Retail satisfaction index
Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).
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Pitney Bowes survey finds younger consumers open to QR codes
Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.
QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.