Consumer Attitudes & Behavior

By Dr. Trevor Davis, [email protected]

Total U.S. shopper traffic in retail stores and malls for October 2012

Columbus Day and Halloween have historically brought more shoppers to stores in October. This year, however, the month saw a 4.1% decrease in retail foot traffic compared with September. October 2012 did manage to narrowly continue a trend of year-over-year improvements by posting a 1.4% increase in retail foot traffic when compared to the same month last year.

New York -- Hurricane Sandy is being held responsible for reducing U.S. retail sales in the Mid-Atlantic and Northeast region by about $4 billion last week, according to MasterCard Advisors SpendingPulse.

According to the report, the region, which accounts for about 24% of retail sales nationwide, typically generates $18.7 billion in sales for that particular week ended Saturday, the Associated Press reported. But revenue came in at about $15 billion. (The figures exclude auto sales.)

Reston, Va. -- Online retail spending in the United States reached $41.9 billion in the third quarter, up 15% versus year ago, according to comScore. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth.

Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

Deerfield, Ill. -- Walgreens on Monday reported October sales of $6 billion, down 2.1% compared with October 2011. The results include the brunt of the impact from Hurricane Sandy — at the peak of the storm, approximately 750 of 1,400 stores in the impacted area were closed, Walgreens said. Nearly all of those locations have since reopened.

Total same-store sales were down 5.9%.

Chicago — Black Friday will be the single biggest sales and foot traffic day of this holiday season, followed by Saturday, Dec. 22, according to ShopperTrak, the world’s largest counter and analyzer of retail foot traffic. With the greatest possible number of shopping days — 32 — lying between Black Friday and Christmas this year, ShopperTrak predicts that national retail sales will rise 3.3% (over last year) during the peak holiday shopping months of November and December; retail foot traffic will increase 2.8%.

Chelmsford, Mass. -- The ratio of retail hires to applicants has gone up to the highest number since August 2008, rising to 4.8% in October, according to the Kronos Retail Labor Index. (The Index is defined as the ratio of hires to applications within a given month, expressed as a percentage. A level of 3% means that for every 100 applications received, three hires occurred.)

Duluth, Ga. -- NCR Corp. announced that it will be installing 10,000 SelfServ Checkout lanes to more than 1,200 Walmart locations in the United States during 2013.

Financial terms of the deal were not disclosed.

Walmart’s expansion of self-service options continues its commitment to offer customers the choice in how they want to check out, improving the overall checkout and customer service experience.

New York -- The TJX Cos. turned in the strongest performance among the discounters in October, reporting a 7% comp sales increase on Thursday.

According to TJX CEO Carol Meyrowitz, the above-plan performance has prompted the retailer to raise its outlook for the third quarter and full year. “We believe the momentum we are seeing in all of our businesses … bode well for the holiday selling season,” she said.

TJX sales for the period advanced 11% to $2.1 billion.