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comScore forecasts 17% rise in holiday spending, to $43.4 billion
Reston, Va. -- Online retail spending for the November – December period will reach $43.4 billion, a 17% gain versus year ago, according to comScore. The increase represents an improvement compared with last season’s 15% rise, and is also far ahead of the retail industry’s expectation for a 4.1% increase in consumers’ overall spending this holiday season.
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Study: Top mobile shopping savvy cities in U.S.
New York -- Houston claimed the top spot for the second year in a row, followed by Seattle and San Francisco, in a ranking of the most mobile shopping savvy cities in the United States. The survey was conducted by The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights.