Consumer Attitudes & Behavior

George Taylor, a University of Pennsylvania Wharton School professor, came up with a theory called The Hemline Index in 1926. The theory identifies women’s hemlines as a leading economic indicator. Rising hemlines indicate that stock prices will begin to rise in the not-to-distant future. Falling hemlines indicate the falling stock prices and economic decline.

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Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
 
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
     

New York -- Holiday sales will rise 3.4% sales increase, slightly stronger than last year, for the traditional November-December holiday period, even though retailers are expecting a more modest spending season, according to the International Council of Shopping Centers.

Additionally, ICSC anticipates that the other two measures of U.S. industry holiday sales will both increase over last year.

The International Council of Shopping Centers (ICSC) is forecasting a 3.4% sales increase for the traditional November-December holiday period from last year — which spells good news for retailers. 

ICSC also anticipates that the other two measures of U.S. industry holiday sales — shopping-center inclined sales +3.4%, and chain-store sales +2.0 — will both increase over last year.

Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

New York -- J.C. Penney on Thursday shot back at reports that its sales were weak in the late August and early September back-to-school season and said it was pleased with the progress of its turnaround efforts.

The company said it still expected positive comparable-store sales trends coming out of the third quarter and throughout the fourth, adding that its online sales continue to rise in double-digits over last year.