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Nielsen: Consumers ready to shop on Black Friday
Schaumburg, Ill. - Nearly one in five Americans will shop on Black Friday, and more than half (61%) plan to spend $100 to $500, according to a new survey by The Nielsen Company. Among the likely Black Friday winners are department stores, with 76% of consumers planing to shop the channel, and supercenters/mass merchandisers, where 55% will shop.
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Survey: 88% of retailers plan Cyber Monday specials
Washington - Retailers have big plans for Cyber Monday (the Monday after Thanksgiving), according to Shop.org’s eHoliday Survey, conducted by BIGresearch. Nearly nine in ten (88.2%) retailers will have a special promotion for Cyber Monday, up from 72.2% in 2007.