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NRF survey details holiday spending plans
Washington, D.C. -- Most consumers will take a conservative approach with their holiday gift-giving budgets, according to NRF’s holiday consumer spending survey conducted by BIGinsight. The average holiday shopper will spend $749.51 on gifts, décor, greeting cards and more, up slightly from the $740.57 they spent last year. NRF forecasts that holiday sales will increase 4.1% to $586.1 billion.
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Survey: 54% of shoppers will spend $500+ on holiday gifts
Los Angeles -- Research results released Monday by PriceGrabber – augmenting its previously released winter holiday shopping survey – revealed that more than half (54%) of consumers plan to spend $500 or more on gifts this season, slightly higher than 2011.
In a demonstration of online channel strength, 75% of respondents selected online retailers when asked to select the types of stores they plan to shop for holiday gifts. Discount stores followed with 74%, and traditional department stores came in third place with 49%.