Budgets/Spending/Market Size

Economists may be feeling good after a government report that showed third-quarter GDP grew at 2.5%, but try telling millions of Americans who shop at Walmart stores at 12:01 a.m. on the first of the month that the nation is no longer in a recession.

SALISBURY, N.C. — Food Lion announced that this year's fundraising campaign to benefit Children's Miracle Network Hospitals totaled $4.2 million.

This year's donation represents a 43% increase over last year, Food Lion said. The supermarket chain, which has supported CMN Hospitals since 1991, has raised more than $40 million for the organization.

Nashville, Tenn. -- Kirkland's Inc. raised its third-quarter earnings outlook Thursday after total revenue rose because of store expansion.

Total revenue rose 4.7% to $97.1 million in the August-to-October period. Same-store sales fell 3.6%.

The home-decor store said it now expects earnings of 3 cents to 5 cents per share, up from its previous prediction of a quarterly loss.

Purchase, N.Y. -- October’s unusual weather patterns — an unseasonably warm first half of the month and a snow storm on the last Saturday of the month — may have pushed some spending into November, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and service sales across all payment forms including cash and check.

New York City -- Consumer spending slowed in October, sending a note of caution as retailers head into the holiday season. Eleven retailers missed expectations for same-store sales, while three chains beat estimates, according to a preliminary tally by Thomson Reuters. However, while the October results were not as promising as some retailers had hoped, sales for the most part rose and most chains reported results that were only slightly off from analysts’ estimates. Some analysts blamed Wall Street for underestimating how much caution is still out there.

Austin, Texas -- Whole Foods Market reported that its fiscal fourth-quarter profit rose 31% to $75.5 million on higher sales, beating analysts' expectations. But the company's outlook for next year's profit fell just short of what analysts forecast on average.

Revenue increased 12% to $2.35 billion.

Chelmsford, Mass. -- The Kronos Retail Labor Index edged down to 3.8% in October 2011, following an upwardly revised 4.2% for September, which was the first reading above 4% since October 2008. Even with the small decline in October, the Retail labor Index remains well above the series low of 2.8% in January 2011.

Chicago -- A Wednesday report by Challenger, Gray & Christmas said that job cuts announced by U.S. employers increased in October from the same month last year.

According to the report, planned firings rose 13% to 42,759, from 37,986 in October 2010, boosted by job cuts by government agencies and financial companies.

Has anyone else noticed that the Christmas holiday “season” starts earlier and earlier each year? This year, Walmart had their Christmas displays out by mid-September and many retailers were touting holiday sales in October! I still remember when Black Friday was the “official” kick-off to the holiday shopping season and it was surprising to see Christmas decorations up in mid-November. I keep wondering what the real-world implications of this calendar shift might mean – if anything – for retailers’ overall holiday and end-of-year sales?

By Chris Blees, amaaonline.com

It has been proven in past economic downturns that companies that invest heavily in the right kinds of marketing and strategic planning are the ones that will capitalize the most on the situation and likely thrive when the market turns around.