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Report: Always-on consumers, showrooming among 2013 retail trends
New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.
According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.
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Survey: Most online shoppers not deterred by higher shipping costs
Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.
According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.