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Consumer confidence reaches highest level in five years
New York -- Consumer confidence climbed to the highest level in more than five years, according to The Conference Board. The group’s closely-watched sentiment index rose to 76.2 in May, the highest since February 2008, and up from a reading of 69.0 in April.
The expectations index jumped to 82.4 in May from 74.3 in April to mark the highest level in seven months. The present situation index rose to 66.7 from 61.0. The share of consumers expecting more jobs to open in the next six months increased to a five-month high.
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Unruly Media study: This Bud video’s for you
New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.
Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.
Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.