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Weather dampens holiday sales
Chicago – Wintry weather across the Midwest and Northeast took its toll on store traffic, as a report by ShopperTrak showed that in-store sales for the week of Dec. 9 to Dec. 15 were down 0.8% from the same week last year. New data from ShopperTrak also shows that in-store shopper traffic also fell last week by 19.9% compared to the same time period in 2012.
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Gift card sales keep climbing
Sales of gift cards in 2013 are expected to surpass $118 billion in sales, an 8% increase from 2012. CEB Tower Report research suggests that the widespread adoption of e-gifting, which experienced rapid growth from $300 million in 2012 to a predicted $3 billion in 2013, will provide scale for continued industry gains through 2016.
In addition, open network branded cards grew from $41 billion to $44 billion, retailer card volume grew from $36 billion to $39 billion, and restaurant and miscellaneous segments held flat at $19 billion and $13 billion, respectively.