Budgets/Spending/Market Size

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

New York - The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume. Data from Experian Marketing Services shows that while email click-through rates and transaction metrics decreased year over year, the increase in email volume led to a 9% rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

As part of its turnaround efforts, J. C. Penney will close 33 underperforming stores across the country. The move, which will result in the elimination of about 2,000 positions, is expected to result in an annual cost savings of approximately $65 million, beginning in 2014.

New York -- Despite severe winter weather travails during the holiday shopping season, the National Retail Federation said Tuesday that December retail sales didn’t take the hit that many feared.

In fact, taking advantage of heavy promotions and last-minute deals, shoppers were able to move the December retail sales needle up 0.4% month-to-month, excluding automobiles, gas stations and restaurants, and up 4.6% year-over-year.



New York -- Overall retail sales rose 0.2% last month, the Commerce Department said on Tuesday. Economists surveyed by Dow Jones Newswires had forecast a 0.1% increase.  Excluding autos however, December retail sales were up a solid 0.7%.

Auto sales fell 1.8%, dragging down broader figures, a reflection of  bad weather and calendar quirks than the start of a new trend. Retail spending figures for prior months were revised down to a 0.5% increase in October and a 0.4% rise in November.

Irvine, Calif. -- Statistics released by The Retail Equation, gathered during the seven days after Christmas, revealed that the Midwest states had the highest rate of returns, when comparing total dollars purchased to total dollars returned and exchanged.

New York -- Sales for the November-December holiday period increased 3.0%, based on a tally of monthly reporting firms compiled by the International Council of Shopping Centers. The rise came despite the extreme weather across much of the United States during prime holiday shopping time, and a shortened holiday season.