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Study: Watch buyers getting smart, retailers should too
Smartwatch-based commerce only represents a sliver of total e-commerce, but that may soon be due for a change.
According to new research from Mintel, smartwatch sales are set to boom in the near future. While only 6% of Americans currently own a smartwatch, 21% of consumers who purchased a watch in the past 12 months say they are very interested in the smartwatch trend. And 24% of consumers have bought a watch in the past 12 months.
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Holiday surprise for retailers: Sales look better than expected
Did a last-minute rush make for stronger holiday sales than many — including the National Retail Federation — had expected?
That’s the way it looks based on the MasterCard Spending Pulse report, which found that sales (excluding auto and gas) increased 7.9% during the holiday season, led by double-digit gains in e-commerce, women’s apparel and furniture.
The SpendingPulse report, released on Monday, December 28, looked at U.S. sales trends across cards, cash and checks from Black Friday to Christmas Eve.

