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NRF, ICSC both predict solid increase in holiday sales to rise 3.6%
Two major retail organizations delivered some early holiday cheer to retailers. The National Retail Federation and the International Council of Shopping Centers issued their annual holiday forecasts on Tuesday, and both predicted holiday shoppers will spend more this year than they did last year. -
ICSC: Physical, digital retail will converge to entice holiday shoppers
Physical stores still play a crucial role in holiday shopping. That’s one of the major themes of the International Council of Shopping Centers’ annual holiday forecast, which emphasizes that, more than ever before, shoppers will expect an omnichannel experience this season. The report predicts 3.3% year-over-year growth sales at physical stores this holiday season (compared to 2.2% increase in 2015). Including online sales for physical retailers, ICSC predicts sales will rise 3.5%.

