Attitudes: Retailers

If consumers can be trusted to accurately describe their spending intentions well in advance of when they actually incur expenses then this year’s back-to-school season will be weaker than last year’s. The National Retail Federation’s annual BTS survey got a lot of attention when it was released last week because consumer data compiled by the trade group forecast a decline in spending.

NEW YORK— Target, Kohl's and JCPenney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

1.  Target (33.9) 

2. Kohl's (29.5) 

3. J.C. Penney (23.9) 

New York City -- While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.

North Plainfield, N.J. -- Results of a survey released Tuesday by shopping center owner Levin Management Corp. showed that, while store sales remain relatively flat, the majority of its retail tenants are optimistic about the balance of 2011.

NEW YORK — Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer confidence rose two points in the U.S. in Q2 to 87.

Chemsford, Mass. -- Fewer people applied for jobs in the retail sector in June, according to the July Kronos Retail Labor Index.  The July report includes data for June 2011.

The number of applications received by retailers in the Kronos sample fell sharply in June 2011, to just 900,164 from a revised 1,149,879 in May, all on a seasonally adjusted basis. This was the lowest number of applications received since November 2007 and nearly 17%  below its level one year ago. 

That was the provocative, if somewhat dated, question Smart Money used as a headline on a story this week based on a consumer survey conducted by Morgan Stanley analyst Mark Wiltamuth. He initiated coverage of Walmart with an ambiguous “equal weight” rating and was quoted as saying, “Many consumers no longer think Walmart has the lowest prices.”

Major retailers dialed back the number of ads inserts and the number of pages in June when compared to the prior year, according to Market Track. Click here to view promotional activity for the 16 of the nation’s leading retailers.