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Music drives traffic at Wild Wing Cafe
After 24 years of patchwork-style growth, Wild Wing Cafe is getting serious about expansion. The chain has debuted its first-ever prototype design and, true to the brand’s roots, live entertainment is critical to the format. From the low-rise stage equipped with a special VIP entrance for musicians to an oversized video wall comprised of more than 20 screens, Wild Wing Cafe takes its motto — “Where Great Food Rocks” — seriously.
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What the CFO Needs to Know: Construction
▲Construction and construction costs are not an exact science: Information derived from data may be predicable; people are not.
▲ The process takes time: Construction encompasses more that just the time it takes to physically build a store. It also involves the lease-negotiating phase, drawing phases, permit phase and bidding phase.
▲ Smaller spaces don’t always translate into big cost reductions: It’s often assumed that as store square footage gets smaller, the overall costs go down.
