Tenant Update

New York -- RCS Real Estate Advisors said Tuesday it has been retained by Diamond Wireless, a mall-based retailer and one of six National Premium retailers for Verizon Wireless, to provide advice and performance analysis to the retailer in the management of its real estate portfolio.

As Diamond Wireless continues to expand nationally, RCS said it is charged with ensuring that Diamond’s current and future site selections, which include both inline stores and kiosks, deliver the highest and best value and efficiencies available in the mall marketplace today.

New York -- New York City metro area retailer Daffy’s is going out of business. The discount apparel chain will close all of its 19 stores (eight of which are in Manhattan) this fall, according to various reports.

The closings are not totally unexpected. In June, Crain’s New York Business reported that Daffy’s was having trouble paying its vendors.

Lexington, Ky. – Tarrytown, N.Y.-based DLC Management Corp. sad that Half Price Books will open a new store at Fayette Place, located in Lexington, Ky.

The 8,976-sq.-ft. junior anchor will join Marshalls, Shoe Carnival, Pier1 Imports, Outback Steakhouse and Dollar Tree in the neighborhood shopping center.

It will be the second Half Price Books location in the Lexington community.
 

Lawrenceville, Ga. – Indianapolis-based Simon Property Group said that Crazy 8 will open a store at its Discover Mills property, Atlanta’s largest outlet, value retail and entertainment destination.

Gymboree Corp.’s Crazy 8, slated to open this fall, will join newly announced tenant Old Navy Outlet at the center.

Discover Mills features more than 180 retailers, as well as four full-service restaurants and entertainment venues.
 

Dallas -- Venture Commercial said that LA Fitness has signed a long-term lease to build a 45,000-sq.-ft. facility in the Old Town Shopping Center in Dallas, on the site of a former Borders bookstore.

LA Fitness has begun razing the existing building on behalf of the landlord, preparing the site for construction of a new prototype club, which is expected to open around the end of the year.

New York -- J.C. Penney Co. on Tuesday announced that it is eliminating approximately 350 positions at its headquarters in Plano, Texas, completing a reorganization of its corporate office that it said was designed to create a leaner and more simplified operating structure.

Moorestown, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that video game retailer Play N Trade has opened a 1,712-sq.-ft. store at Moorestown Mall, located in Moorestown, N.J.

Moorestown Mall is a 1 million-sq.-ft. enclosed regional shopping mall anchored by Macy’s, Lord & Taylor, Sears and Boscov’s.
 

Fort Worth, Texas -- Dallas-based Cypress Equities said that drycleaner The Laundry will open at the mixed-use development West 7th, located in Fort Worth, Texas.

The 963-sq.-ft. shop is slated to open later this year.

West 7th’s retail and office components are being developed by a Cypress Equities company and the residential component by Columbus Realty Partners.
 

Willow Grove, Pa. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that Francesca’s Collections has opened a 1,046-sq.-ft. store at Willow Grove Park, located in Willow Grove, Pa.

Laila Rowe is slated to opena 1,181-sq.-ft. store in September.

Tucson, Ariz. -- Commercial Real Estate Advisors said that Rock’N Babies has relocated its store to Plaza Sonora, located in Tucson, Ariz.

The new 1,800-sq.-ft. resale boutique opened July 1.