Bealls Inc., the 100-year-old privately held operator of over 530 stores, is expanding its retail footprint with a new specialty store format, Bunulu.
Focused on the coastal lifestyle and targeted at outdoor and youth-minded shoppers, the new concept has a more upmarket vibe than Bealls’ other banners. It premiered at Coconut Point Mall in Estero, Florida. Two additional locations — at St. Johns Town Center, Jacksonville, Florida, and The Garden Mall, Palm Beach, Florida — are set to open by the end of this year.