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Apple’s new tree-filled flagship
Apple has re-opened its 12-year-old London flagship after a major overhaul that reflects the company’s updated store strategy. Located on Regent Street, the redone space has an airy look and natural feel, with an open glass façade, high ceilings, oversized windows and plenty of room to move around. The increased ceiling height allowed for the addition of twelve Ficus Ali trees, complete with planters that double as a comfortable place to sit. Two “living” walls are covered with greenery. -
North Face opens global flagship store on Fifth Avenue
The great outdoors arrived on Fifth Avenue today. At least that’s what North Face is shooting for with its new global flagship store in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. Though the canyons outside the expansive windows on the second floor of store are formed by skyscrapers and not rock bluffs, North Face’s VP of direct-to-consumer retail Erik Searles finds the airy atmosphere a fitting backdrop for the high-end camping and climbing gear being merchandised there.

