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Microsoft to open 75 stores in next two to three years
New York City -- In an address Wednesday at Microsoft’s Worldwide Partner Conference in Los Angeles, COO Kevin Turner said that Microsoft hopes to open 75 freestanding Microsoft stores within the next two to three years.
“We’re going to open up to 75 more stores over the next two to three years, and continue to bring our stores outside the U.S. as well, so we’ve got a huge opportunity to get the Microsoft story out there, and we’re going to keep driving that,” Turner said.
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Top 10 Site Selection Mistakes Retailers Should Avoid
Retail site selection is not just a matter of available real estate. It’s an analytical challenge that requires sophisticated statistical modeling and a thorough understanding of the market potential of a location. Devon Wolfe, managing director of Americas Strategy & Analytics, Troy, N.Y.- based Pitney Bowes Business Insight, discusses the Top 10 most common mistakes that seem to repeatedly plague businesses and hinder their success:
1. Assuming you can build a model for all situations