Numerator: Private label penetration highest in these categories...Private label purchases are now ubiquitous among U.S. households as the price gap between private label and national brands contines to grow. Report: Private label interest continues to growConsumers still opt for name brands over private label products, but the gap is narrowing. Dollar General expands private label partnership with Dolly Parton Dollar General is teaming with a country music legend for a new spring collection. Casey’s General Stores introduces AI-based coffee 'roaster' chatbot Casey's General Stores is offering shoppers digital coffee recommendations with a dash of humor – all personalized with AI. Numerator: Private brands account for 24% of all unit sales With prices remaining high, consumers are continuing to gravitate towards private label products. Kroger offers free 'Hour Back Boxes' ahead of daylight savings The Kroger Co. is helping its customers adjust to daylight savings with a limited run of free private label products. Dollar General’s new private label items will include… Dollar General plans to add approximately 100 new products to its private label assortment. The fastest-growing private label brands are… One discount retailer has two of the five private label brands showing the highest sales volume increase during 2024.
