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Marketing Tactics

  • comScore: Cyber Monday spending hits $1.25 billion

    New York City -- comScore reported that Cyber Monday sales totaled $1.25 billion, up 22% from last year, making it the heaviest online spending day in history. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

  • A Christmas miracle on Black Friday

    New York -- The retail industry experienced a weekend that was a roaring success in terms of customer traffic, sales and another key metric that was overlooked: No one died! At least not in the gruesome fashion of a few years ago when a Walmart employee was trampled by an unruly mob as he opened the doors at a Long Island, NY, store on Black Friday. There was an incident this year involving an older man who collapsed at a Target store in West Virginia and later died at a hospital, but it was determined he had a pre-existing heart condition.

  • Report: U.S. consumer confidence rises most since 2003

    Washington, D.C. -- A report released Tuesday by the Conference Board showed that consumer confidence experienced its biggest gain in more than eight years, jumping to 56 in November from a revised 40.9 reading in the month prior. The leap was the biggest since April 2003 and exceeded the most optimistic forecast by Bloomberg News.

    The improvement in consumer attitude may help sustain household purchases, which account for about 70% of the economy, after sales climbed on both Black Friday and Cyber Monday.

  • WorldPay appoints new VP global marketing

    London – WorldPay, the global leader in payment processing has appointed Charlotte Speller, VP global marketing, for the e-commerce division of the business.

    Charlotte joins WorldPay from Sage Pay, where she was head of marketing and PR and publisher of e-commerce and payments magazine Moving Money.

  • Consumer confidence up in November as holiday shopping gets in full swing

    NEW YORK — Heading into December, consumers are feeling more confident about the economy and that is good news for retailers who are hoping for a strong holiday shopping season. After declining in October, The Conference Board Consumer Confidence Index, improved to 56 in November from 40.9 in Ocober. The Present Situation Index increased to 38.3 from 27.1. The Expectations Index rose to 67.8 from 50.

  • Playing the Privacy Card

    It seemed like such a great idea at the time. On Nov. 17, we reported that mall owner Forest City had hatched this innovative plan to monitor shopping patterns at two of its shopping centers by tracking patrons’ cell phones during the holiday 2011 season, beginning Black Friday.

  • Rite Aid launches holiday savings programs

    CAMP HILL, Pa. — Rite Aid is offering two promotional programs to holiday shoppers, the company said Monday.

    The first of these is Cyber Week, launched to mark Cyber Monday, an online shopping holiday that is one of the busiest of the year. The chain is offering limited-time details on items commonly purchased online like beauty and personal care items, personalized photo calendars and vitamins, as well as 20% off when customers spend $50 or more. Customers can sign up at RiteAidOnlineStore.com.

  • IBM: Cyber Monday online spending surges 33%

    New York City -- Online sales on Cyber Monday were up 33% over 2010, with shopping peaks occurring at 2:05 p.m. EST, according to IBM’s fourth annual Cyber Monday Benchmark study. The average ticket increased 2.6% to $198.26, compared with $193.24 last year.

    Among other key Cyber Monday Benchmark findings:

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