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Starbucks ramping up expansion in China
New York -- Starbucks Coffee Co. is planning to a major push into smaller cities in China, with a target of 1,500 stores in more than 70 Chinese cities by 2015, Bloomberg reported.
China will become the chain’s second largest market outside the United States, the report said. Currently, Starbucks has about 500 outlets in China and operates in 48 cities. -
Express launches new loyalty program; customers can earn points by tweeting
Columbus, Ohio -- Express announced the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.