Foot Locker enters marketing partnership with NBAFoot Locker Inc. is deepening its ties to the National Basketball Association (NBA). NBA opens its second U.S.flagship, in HoustonLids has once again teamed up with the National Basketball Association. Bath & Body Works taking its men’s business on the road with pop-ups, sports celebs Bath & Body Works is amping up marketing efforts for its growing men’s personal care and grooming business. Wrestling returns to Mall of America this week The nation’s largest mall made its first primetime, national TV appearance with World Championship Wrestling’s Monday Nitro in 1995. Hat Club to open its second largest location Hat Club has expanded to Los Angeles. Exclusive Q&A: Wilson Sporting Goods makes its mark on the West Coast A combination of “play and community” are at the heart of Wilson Sporting Goods’ first West Coast store. Live wrestling’s back at Mall of America Saturday Night Nitro returns for a second year on September 9. Lululemon to sponsor ‘ultramarathon’ for women Lululemon is launching an initiative that will put a spotlight on female athletes. Corona beer enters metaverse commerce with golf-themed ‘clubhouse’ A leading beer brand is staking its claim in the metaverse with a new immersive virtual storefront and promotion. Instacart supports new shoppable CPG ad campaign Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand. Authentic Brands Group acquires majority stake in David Beckham brand Authentic Brands Group is adding another brand to its ever-expanding portfolio. Saks offers limited edition merchandise for sports fans The Saks luxury e-commerce platform is teaming up with a number of major brands for its new Game Day assortment. First Previous 3 4 5 6 7 Next Last