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Companies need to take care of the causes and people they publicly support.

Marketing officers have a lot to worry about these days. 

American Eagle Outfitters enlisted its Gen Z customers to star in its new marketing campaign — and also gave them full creative control.

CVS Pharmacy is well ahead of schedule towards meeting its 2020 goal of full transparency for all its beauty imagery.

H&M is giving free ride to New Yorkers who want to do their part for the environment.

A host of new brands and business models have carved out market share from long-standing players – those focusing on a more direct to consumer model are at the forefront of this.

Francesca’s Holdings Corp. posted a loss in its first-quarter as traffic to its stores slowed.

Despite the potential to earn rewards when shopping with a credit card, most Americans plan to shop with a debit card this holiday season.