Brands underestimate the value of social advocacy, personalizationThere is an increasing gap between retailers’ marketing methods, and the campaigns that realistically drive consumers’ purchase decisions. Amazon program trades merchandise for customer reviews—as long as they are honestAmazon wants shoppers to test merchandise and then share their unbiased opinion. Study finds brands must show loyalty to get loyalty The loyalty landscaping is shifting as younger consumers play be their own set of rules. First Look: Champion, Los Angeles Champion Athleticwear, the nearly 100-year-old iconic athletic apparel brand, has opened its first-ever U.S. store, in Los Angeles. North Face boasts commitment to women; will open dedicated stores The North Face is putting a new emphasis on women in its marketing and other aspects of its business. Indochino is ready to play ball—in the Big Apple Made-to-measure men’s clothing retailer Indochino is increasing its presence in New York in more ways than one. The Home Depot expands partnership with Pinterest The Home Depot is going deeper into home décor. Report: An unlikely partnership hints at Amazon’s next move Instagram posts from Khloe Kardashian might have revealed Amazon’s next business quest. Marketing study: Promotions most popular for driving sales Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display. J.C. Penney teams up with 14-year-old Nickelodeon star J.C. Penney is targeting tween girls with a new collection dedicated to a young girl who has 5.6 million Instagram followers. First Previous 102 103 104 105 106 Next Last
