Retailer Campaigns

McLean, Va. --  Rappaport has signed three new 7-Eleven deals in the Washington, D.C., area totaling 9,471 sq. ft. of retail space. 7-Eleven will open new locations inside The Shops of Avondale in Washington D.C., 2001 Clarendon Boulevard in Arlington, Virginia, and 6138 Kings Highway in Alexandria, Virginia.
     

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

Bentonville, Ark. -- A day after announcing a disappointing second quarter, Wal-Mart Stores has made an aggressive holiday promise to its customers: the world’s largest retailer says it will staff every cash register from the day after Thanksgiving through the days just before Christmas during peak shopping times.

Wal-Mart’s "checkout promise" is aimed at addressing lengthy waits in checkout lines.

Walmart’s opponents employed a new tactic this week by launching a repository of negativity under the auspices of The Center for Media and Democracy.

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

Tampa, Fla. -- Burger 21, founded by the owners of The Melting Pot Restaurants, has executed its first franchise agreement in Michigan, under which a debut restaurant in Ann Arbor will open summer 2015.

Additionally, the company signed two franchise agreements for single units in Ocala, Florida, and Raleigh, North Carolina. The new deals are part of the fast-casual concept's growth strategy to expand its presence in new and existing markets nationwide.

To date, Burger 21 has 13 open locations and 25 franchised restaurants in development.

San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.